a future-facing wine conference
a future-facing wine conference
a future-facing wine conference
The
vibes
winelab.Africa hosted a one-day conference on Wednesday, 6 August 2025, at Atlas Studios, Braamfontein Werf in Johannesburg. Have a look at how it all happened.
The
panelists
Wine Talk brought together Joburg-based industry insiders, alongside Cape Town delegates and tastemakers, including sommeliers, critics, influencers, restaurant and bar owners, retailers, media and international buyers to discuss unlocking the country’s largest, yet historically underserved wine market. Meet the panelists who informed, moderated and shared on the day.
The
conversations
From a hard-hitting keynote to the Influence Showdown, Wine Talk provided the platform for attendees to speak to, and to learn from each other. The main takeaway is that there is no overarching answer; the key is to build inclusivity and education without diluting facts and tailoring messaging to diverse demographics and interests.
“People don’t buy goods and services, they buy stories, relations and magic.”
Seth Godin
Critics vs influencers: What Joburg taught me about the future of SA wine
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Inside the Joburg wine conference that marked a turning point for SA vino
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Critics vs influencers: What Joburg taught me about the future of SA wine
At the inaugural Wine Talk Joburg Conference, industry insiders debated whether critics or influencers truly drive wine culture and sales. Daléne Fourie sat down with the experts and came away with four takeaways for wine marketing in South Africa.
Read more on News24 >