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CWA was also represented by Phuti Thole, the Gaute CWA was also represented by Phuti Thole, the Gauteng Regional Assistant at Cape Wine Academy. With experience in finance administration and customer services, Phuti joined CWA after working for Meridian Wine Distribution. Thanks for joining us, @capewineacademy !
Meet Nikita Reeves, the Marketing Manager at Cape Meet Nikita Reeves, the Marketing Manager at Cape Wine Academy (CWA). Nikita is a rising wine‑industry professional, recognised in WineLand Media’s 30 Under 30 list for young professionals in the South African wine industry. She combines a marketing degree with wine education - working to promote CWA’s training offerings.
Shayne Holt from @mrpants_winebar weighs in on the Shayne Holt from @mrpants_winebar weighs in on the elements needed to build trust.
The wonderfully talented Tšepang Molisana, journal The wonderfully talented Tšepang Molisana, journalist and podcast host, talks to Daléne Fourie about the role that old school journalism plays when it comes to wine sales and wine buying.
Corlien Morris from @winemenusa tells us what move Corlien Morris from @winemenusa tells us what moves the needle in terms of selling actual bottles of wine in retail.
As much as 6 talented individuals took to the stag As much as 6 talented individuals took to the stage to discuss Wine Influencers vs Wine Critics, each person in the audience is an influencer to someone. Everyone has the potential to influence others. From wine critics and wine writers, retailers and sommeliers, to friends, family and acquaintances. Whether it's face to face or via social media...human beings notice what other human beings consume. Aren't we lucky that so many of our friends are wine industry professionals with excellent taste!
With an impressive 42,700 followers and over 1 mil With an impressive 42,700 followers and over 1 million views on on Tiktok, Mihle Dukada, the founder of Sip with Mimi, tells us her influencer origin story. Mihle keeps two key goals in mind as she shares her personal wine journey with fellow winelovers: 1. sharing information in bite sized pieces that are easy to digest, easy to relate to, and delivered in a simple language that people can understand; and 2. sharing an experience. We’d argue that there’s a third element at play - Mihle’s ability to make a connection between the bottle and the person who is drinking it.
Who has more real world impact when it comes to wi Who has more real world impact when it comes to wine buying decisions? The traditional wine critic? The influencer? Retailers, somms, celebrity endorsements, etc? Michael Fridjhon reminds us that it's not either or. "Somebody has to prepare the field before you plant the crop”.
Daléne Fourie has a wonderful way with words. Many Daléne Fourie has a wonderful way with words. Many of us are familiar with her voice. Here, Daléne introduces our lively debate: Influencers vs Critics - who shapes the modern wine market?
Our esteemed panel of speakers had the audience ro Our esteemed panel of speakers had the audience roaring with laughter as they tackled ‘The Wine Influence Showdown: who really drives the wine conversation?’.
Words were spoken on stage. Discussions were had i Words were spoken on stage. Discussions were had in groups. And conversations were enjoyed amongst friends and colleagues.
Does fine wine need bulk or does bulk need fine wi Does fine wine need bulk or does bulk need fine wine? South Africa Wine CEO, Rico Basson, confirms that both bulk and fine wine business models are highly efficient and profitable. "we've got two industries that coexist, and both are important."
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