The Agenda
09h00 – 12h00
Speak
THE WINE INDUSTRY, TODAY AND UNFILTERED
Share
STORIES OF REINVENTION AND SUCCESS
Discuss
FROM CELLAR TO SHELF TO SIP, WHERE’S THE
DISCONNECT?
13h00 – 16h00
SHARE
THE SWARTLAND EVOLUTION:
FROM REVOLUTIONARY TO SUSTAINABILITY
Debate
WHO REALLY DRIVES THE WINE CONVERSATION?
Report
CLOSING THE WINE GAP
LOOK WHO’S TALKING
Lerato Motshologane
Brandon de Kock
Nicolò S. Pudel
Rico Basson
Gray Tawanda
Mpumi Mazibuko
Razeen Adams
Chad Goddard
Kachné Ross
Victoria Mason MW
Mbali Zondo
Michael Fridjhon
Mihle Dukada
Pam Makhubele
Corlien Morris
Shayne Holt
Tšepang Molisana
Daléne Fourie
Xolani Mancotywa
Chris Mullineux
Andrea Mullineux
Callie Louw
Eben Sadie
Adi Badenhorst
What?
a future-facing, Gauteng-based wine conference
designed to ignite dialogue, connection and innovation in South Africa’s biggest wine export market
conversations to bridge the gaps in the wine landscape
spark collaborative conversations and rethink our future
Why?
we need to navigate shifting consumer habits, generational transitions and socio-political transformation
bridge the gaps between producers, professionals and consumers
Johannesburg is a wine-consuming capital, often overlooked in national wine conversations
SA Wine needs more than great terroir, it needs storytellers, educators, and cultural connectors
How?
listen to diverse voices
experts, critics, influencers, educators, and consumers
empower transformation through practical dialogue, tasting and education
build connections across wine, hospitality, education and media sectors
create a space to disrupt, reflect, and rebuild a more inclusive, responsive wine future
Who?
wine professionals
sommeliers, marketers, importers, buyers, producers
wine sellers
retail, distribution and hospitality decision-makers
wine voices
media, influencers, educators, students, writers, critics, young service voices
The Conversations
adapting to changing markets
Gauteng as an economic wine hub
who drives wine influence
the Swartland Evolution and a story of change
fine wine perceptions and consumer education